Project operations from January to March 2026 took place against a backdrop of a more severe energy crisis in Ukraine compared to the previous year. Despite external challenges—blackouts, consumer connectivity issues, and general market uncertainty—our strategy was not just to hold our ground, but to improve the qualitative performance of our campaigns.
Comparative Analysis (Q1 2025 vs. Q1 2026)
We conducted a year-over-year performance review for the period of January 1 – March 31. We achieved positive dynamics across all key metrics:
17% Increase in Conversions:
Through algorithmic optimization and refined audience targeting, the number of conversions grew from 4.35k in 2025 to 5.09k in 2026.
15% Reduction in Cost Per Acquisition (CPA):
We achieved significant budget savings on every target action. The cost per conversion dropped from ₴502 to ₴426.
Efficient Budget Allocation:
With total spend remaining virtually unchanged (₴2.18M vs. ₴2.17M), we delivered significantly higher results. This demonstrates deep optimization of ad relevance and landing page performance.
Traffic Quality:
While total clicks saw a slight decrease (from 274k to 269k), overall efficiency increased. This confirms that we attracted a more targeted, "ready-to-buy" audience, reflected in a higher Conversion Rate.
Agency Conclusion:
This past winter was one of the most challenging periods for Ukrainian retail and manufacturing. However, systematic management of Google Ads, rapid response to shifts in user behavior, and a focus on conversion-oriented tools allowed Steko to not only maintain sales volumes but significantly improve the payback on marketing investment. We proved that even in times of turbulence, the right settings and an analytical approach turn challenges into growth opportunities.
