How we generated +₴6.01M in online sales revenue in one year.
Clien:
STIHL
Industry:
Tools & Equipment
Region:
Ukraine
Project type
E-commerce
Послуги:
Google Ads, Meta Ads
About the Project
Being #1 in the world is nice. Being #1 in sales reports is even better. 😎 While competitors were "sawing" through budgets into the void, we teamed up with STIHL to saw through the market instead. The task was simple (not really): squeeze out maximum sales without increasing the budget. The result? Math that makes the competition weep: +₴6.01M in online sales over the year and a +33.58% ROAS. Swipe to see how we did it and why end-to-end analytics is your new superpower. Keep scrolling!
The Challenge
It all started with a challenge from the world’s #1 brand. STIHL’s request was clear: establish a stable flow of online orders through dealers and extract maximum value from every hryvnia spent. To achieve this, we developed a "Full Coverage" strategy.
The Strategy
We "caught" the customer at every touchpoint using the full Google Ads arsenal:
Shopping: Showed the product and price the moment the user searched.
Search Ads: Answered specific queries from those ready to buy.
Remarketing: Politely reminded those who left the site without ordering
But attracting people is only half the battle. The real key was measuring the results.
The Execution
End-to-end analytics gave us our "superpower":
We saw exactly how much money every click generated.
We instantly cut what wasn't working and scaled profitable positions.
We allocated budget only to the products that delivered results.
This precision translated into concrete figures.
The Results
ROAS (Return on Ad Spend): +33.58%
Transaction Growth: +36% compared to the previous period.
You might ask: why did this work so well?
The Conclusion
We didn’t chase reach; we focused on quality. Ads were shown only to those truly ready to purchase. As a result, the number of orders skyrocketed by 36%, even though the budget only increased by 9.2%! When traffic quality triumphs over quantity, the numbers align perfectly.
